Privacy Policy
1. Acceptance of Privacy Policy
Welcome to Plunge Mile (“Plunge Mile,” “we,” “us,” or “our”) and our Privacy Policy (“Privacy Policy”).
This Privacy Policy explains how we collect, use, disclose, and otherwise process information in connection with the Plunge Mile website, including PlungeMile.com, our wellness events, cold plunge rentals, wellness pop-ups, private events, product sales, and other related websites, services, programs, and activities (collectively, the “Plunge Mile Services”).
By accessing or using the Plunge Mile Services, or by voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Plunge Mile Services.
Our processing of personal information is intended to comply with applicable privacy laws and regulations, including, where applicable, District of Columbia Consumer Protection Procedures Act (“CPPA”), the General Data Protection Regulation (“GDPR”), and other applicable state, federal, and international privacy laws.
This Privacy Policy applies to information collected through our website, online forms, booking and purchasing processes, communications with us, and participation in Plunge Mile events and experiences.
2. Information We Collect
We may receive personal information directly from you when you voluntarily provide it to us, including, without limitation:
Contact information, such as your name, email address, telephone number, mailing address, and other contact information;
Business or organization information, such as your company, gym, athletic organization, event organizer, or other organization name and related contact information;
Account and transaction information, such as usernames, passwords, billing information, payment information, purchase history, rental information, booking details, and information relating to products or services you purchase, rent, or request;
Event information, such as your name, registration information, event preferences, attendance information, and information you provide when booking or participating in a Plunge Mile wellness event, pop-up, private event, race activation, recovery event, or other experience;
Information contained in communications, including information you provide through contact forms, surveys, questionnaires, emails, text messages, social media communications, or other correspondence with us;
Photography, video, audio, image, voice, and likeness information, including photographs, videos, audio recordings, or other recordings captured at Plunge Mile events or activities. Certain uses of these materials may also be governed by a separate event waiver, release, or consent form;
Wellness or participation-related information, where voluntarily provided by you in connection with participation in a Plunge Mile event or activity. This may include information or representations concerning physical limitations, medical conditions, medications, alcohol or drug use, or other information that you provide in connection with an event waiver, safety acknowledgment, eligibility determination, or participation requirement; and
Other information you voluntarily provide, including information submitted through forms, applications, registrations, surveys, or other interactive features.
When you access or use the Plunge Mile Services, we may automatically collect certain information about your interaction with our website and online services through cookies, pixels, web beacons, analytics tools, server logs, and other tracking technologies.
This information may include:
Internet Protocol (“IP”) address;
Browser type and version;
Device type;
Operating system;
Approximate geographic information derived from your IP address;
Referring website or webpage;
Pages and content viewed;
Links or buttons clicked;
Date and time of visits;
Length of time spent on our website;
Search terms or interactions with our website;
Frequency of visits; and
Other technical, usage, and browsing information.
We refer to this information collectively as “Traffic Data.” We may use Traffic Data to operate, maintain, secure, analyze, and improve the Plunge Mile Services and to understand how visitors interact with our website.
3. How We Share Information
We may disclose personal information to third parties for legitimate business purposes and as permitted by applicable law.
We may also disclose information when reasonably necessary to comply with legal obligations, enforce our agreements, protect our rights or property, protect the safety of individuals, investigate fraud or abuse, or respond to legal process.
We do not sell personal information in exchange for monetary compensation unless otherwise disclosed to you and permitted by applicable law.
Certain advertising, analytics, or technology arrangements may constitute “sharing” or “sale” of personal information under particular privacy laws even where no money is exchanged. Where applicable, we will provide the rights and choices required by those laws.